RESEARCH

Slide1.jpg

Exploring Patient Choice in India: A Study on Hospital Selection.

Chauhan, V., Sharma, A., & Sagar, M. (2019). Exploring Patient Choice in India: A Study on Hospital Selection. International Journal of Healthcare Management. doi: 10.1080/20479700.2019.1679520


Ethical consumption intentions and choice behavior towards organic food. Moderation role of buying and environmental concerns.

Kushwah, S., Dhir, A., & Sagar, M. (2019). Ethical consumption intentions and choice behavior towards organic food. Moderation role of buying and environmental concerns. Journal of Cleaner Production,236. Indexed in Elsevier. doi: https://doi.org/10.1016/j.jclepro.2019.06.350


Understanding Consumer Resistance to the Consumption of Organic Food. A Study of Ethical Consumption, Purchasing, and Choice Behaviour.

Kushwah, S., Dhir, A., & Sagar, M. (2019). Understanding Consumer Resistance to the Consumption of Organic Food. A Study of Ethical Consumption, Purchasing, and Choice Behaviour. Food Quality and Preference, 77,1-14. Indexed in Elsevier.


Consumer health risk awareness model of RF-EMF exposure from mobile phones and base stations: An exploratory study.

Pradhan, R.,  & Sagar, M., Pandey, T., & Prasad, I.(2019). Consumer health risk awareness model of RF-EMF exposure from mobile phones and base stations: An exploratory study. International Review on Public and Nonprofit Marketing,16(1), 125-145. Indexed in Springer.


The impact of culture on consumer’s perception of Brand Identity: Evidence from Gulf Countries.

Kushwah, S., Shree, D., Rezaei, S., & Sagar, M. (2019). The impact of culture on consumer’s perception of Brand Identity: Evidence from Gulf Countries. Journal of Islamic Marketing. Indexed in Emerald. doi:10.1108/jima-12-2017-0146


Reforms in Technical Education Sector: Evidence from World Bank Assisted Technical Education Quality Improvement Programme in India.

Dubey, A., Mehndiratta, A., Kashiramka, S., & Sagar, M. (2019). Reforms in Technical Education Sector: Evidence from World Bank Assisted Technical Education Quality Improvement Programme in India. Higher Education, The International Journal of Higher Education Research ,78(2), 273-299 .Indexed in Springer.


Critical Success factors for next generation technical education institutions

Kashiramka, S., Sagar, M., Dubey, A., & Mehndiratta, A., & Sushil (2019). Critical Success factors for next generation technical education institutions. Benchmarking: An International journal. Indexed in Emerald. doi:10.1108/bij-06-2018-0176


AMAZON INDIA’S ‘APNI DUKAAN’: BRANDING STRATEGY

Yadav, N., & Sagar, M. (2018). Amazon India’s ‘Apni Dukaan’: Branding Strategy. Emerging Market Case studies, 8(3). Indexed in Emerald


 New product selling challenges (key insights in the ICT sector)

Sharma, A., & Sagar, M. (2018). New product selling challenges (key insights in the ICT sector). Journal of Indian Business Research, 10(3), 291-319.Indexed in Emerald


Effectiveness of cause‐related marketing for differential positioning of market entrant in developing market: An exploratory study in Indian context.

Shree, D., Gupta, A., & Sagar, M. (2017). Effectiveness of cause‐related marketing for differential positioning of market entrant in developing market: An exploratory study in Indian context. International Journal Nonprofit Voluntary Sector Marketing, 22(2), 1-13. Indexed in Wiley


 Evolution of a framework of co-creation in political marketing: select cases.

Kushwah, S., Shree, D., & Sagar, M. (2017). Evolution of a framework of co-creation in political marketing: select cases. International Review on Public and Nonprofit Marketing, 14 (4) ,427-445. Indexed in Springer (H Index-6)


        Communication Protocols In Public Health - A Case Study Of Vector Borne Diseases.

Dwivedi, S., & Sagar, M. (2017). Communication Protocols In Public Health - A Case Study Of Vector Borne Diseases. Journal of Health Management19(2). Indexed in Sage Publication (H Index-6)


Perception Management in World University Rankings. 

Khetan, N., Joshi, S., Jain, A., Shree, D., & Sagar, M. (2016). Perception Management in World University Rankings. Viewpoint, 7(2), 8-14.


Using Awareness, Engagement And Intervention For Community Empowerment For Creating A Public Sector Brand: A Case Study Of NDRF. 

Shree, D., & Sagar, M. (2016). Using Awareness, Engagement And Intervention For Community Empowerment For Creating A Public Sector Brand: A Case Study Of NDRF. The Case Center, 516-019 2-1. Indexed in Case Clearing House of Great Britain and Ireland


Modelling of Key Success Factors for Mobile Virtual Network Operators in Indian Telecommunication Market.

Sehgal, V., Sagar, M., & Shankar, R. (2016). Modelling of Key Success Factors for Mobile Virtual Network Operators in Indian Telecommunication Market. Global Business Review17(6), 1314-1338. Indexed in Sage Publication (H Index-7)


Company-Cause-Customer: Interaction Architecture. 

Agrawal, U., Mangla, A., & Sagar, M. (2016). Company-Cause-Customer: Interaction Architecture. Global Journal of Flexible Systems Management17(3), 307-319.  Indexed in Springer (Scopus Index-+3.5) (H Index-10)


Examining Relationship of Income Diversification, Asset Quality with  Bank Profitability: Implication   for Indian Banks

Bapat, D., & Sagar, M. (2016). Examining Relationship of Income Diversification, Asset Quality with  Bank Profitability: Implication for Indian     Banks. Indore Management Journal, 8(1), 1-11.


 

Factor exploration and hierarchical analysis of spectrum pricing: Exploratory framework. 

Gandhi, R., Pradhan, R., Sagar, M., & Medudula, M. K. (2015). Factor exploration and hierarchical analysis of spectrum pricing: Exploratory framework. Global Journal of Enterprise Information System7(3), 3-19.


 Winstock: Losing the battle.

Sagar, M., Jain, A., Chouhan, K., & Jain, A. (2015). Winstock: Losing the battle.The Case Centre, 515-013-1. Indexed in Case Clearing House of Great Britain and Ireland


Exploration of Product Centric Factors in Telecom Industry. 

Ganeti, S., Agarwal, R., Medudula, M. K., & Sagar, M. (2015). Exploration of Product Centric Factors in Telecom Industry. Telecom Business Review8(1), 18. Indexed in Proquest, i-scholar database (H Index-6)


Modeling strategic performance management of automobile manufacturing enterprises: An Indian context

Yadav, N. S., & Sagar, M. (2015). Modeling strategic performance management of automobile manufacturing enterprises: An Indian context. Journal of Modelling in Management10(2), 198-225. Indexed in Emerald


An analysis of barriers for the adoption of cloud computing in education sector. 

Sahdev, T. S., Medudula, M. K., & Sagar, M. (2014). An analysis of barriers for the adoption of cloud computing in education sector. Management and Labour Studies39(3), 249-274. Indexed in Sage Publication


Exploring the Possibility of Financial Inclusion through the Post Office: Part 1

Damodaran, A., & Sagar, M. (2014). Exploring the Possibility of Financial Inclusion through the Post Office: Part 1. The Management Accountant Journal49(5), 56-64.



Revisiting performance measurement and management: deriving linkages with strategic management theories. 

Yadav, N., Sushil, & Sagar, M. (2014). Revisiting performance measurement and management: deriving linkages with strategic management theories. International Journal of Business Performance Management15(2), 87-105. Indexed in Elsevier (H Index-15)


Copperia: A Passage to India

Bhatia, S., Sagar, M., Bhattacharya, P., & Jain, S. (2013). Copperia: A Passage to India. Journal of Case Research, 4(1)


Performance measurement and management frameworks: Research trends of the last two decades

Yadav, N., & Sagar, M. (2013). Performance measurement and management frameworks: Research trends of the last two decades. Business Process Management Journal19(6), 947-971. Indexed in Emerald


Factors affecting customer loyalty in cloud computing: A customer defection-centric view to develop a void-in-customer loyalty amplification model. 

Sagar, M., Bora, S., Gangwal, A., Gupta, P., Kumar, A., & Agarwal, A. (2013). Factors affecting customer loyalty in cloud computing: A customer defection-centric view to develop a void-in-customer loyalty amplification model. Global Journal of Flexible Systems Management14(3), 143-156. .  Indexed in Springer (Scopus Index-+3.5)


High impact scales in marketing: a mathematical equation for evaluating the impact of popular scales. 

Pooja, S., & Sagar, M. (2012). High impact scales in marketing: a mathematical equation for evaluating the impact of popular scales. Advances in Management.


 Integrated risk management in agriculture: an inductive research. 

Singla, S., & Sagar, M. (2012). Integrated risk management in agriculture: an inductive research. The Journal of Risk Finance13(3), 199-214. Indexed in Emerald


Cognitive bias in salespersons in specialty drug selling of pharmaceutical industry

Wasuja, S., Sagar, M., & Sushil. (2012). Cognitive bias in salespersons in specialty drug selling of pharmaceutical industry. International Journal of Pharmaceutical and Healthcare Marketing6(4), 310-335. Indexed in Emerald


  Positioning Brand on Values: A Case of Peter England. 

Sagar, M., Gupta, A., Ratan, A., Singh, D., & Agrawal, D. (2011). Positioning Brand on Values: A Case of Peter England. AIMS International Journal Of Management5(3)


 Ethical Positioning Index (EPI): an innovative tool for differential brand positioning. 

Sagar, M., Khandelwal, R., Mittal, A., & Singh, D. (2011). Ethical Positioning Index (EPI): an innovative tool for differential brand positioning. Corporate Communications: An International Journal16(2), 124-138. Indexed in Emerald


Can Value Added Services Be A Point Of Purchase Differentiator?

Sagar, M. & Panwar, N. (2010). Can Value Added Services Be A Point Of Purchase Differentiator? International Journal of Management1(1).


Factors affecting consumer purchase decision of laptops. 

Soni, R., Lohani, R., & Sagar, M. (2010). Factors affecting consumer purchase decision of laptops. Indian Journal of Marketing40(10). Indexed in Elsevier


Entry of Mobile Virtual Network Operators (MVNOs) in India: A strategic analysis. 

Kumar, P. M., & Sagar, M. (2010). Entry of Mobile Virtual Network Operators (MVNOs) in India: A strategic analysis. Journal of Telecommunications Management3(2)


Spectrum auctioning and licensing in telecom industry

Sivasankari, S. V., Sagar, M., & Agrawal, D. P. (2009). Spectrum auctioning and licensing in telecom industry. Economic and Political Weekly, 44(3). Indexed in JSTOR


 Response to Request for Proposals in IT Industry: Critical Success Factor. 

Barnwal, V., Sagar, M., & Sharma, S. (2009). Response to Request for Proposals in IT Industry: Critical Success Factor. IIMB Management Review21(4). Indexed in Elsevier


Global brand's strategies for Ethical Brand Positioning in cross-cultural environment: an Indian context. 

Sagar, M., Singh, D., & Agrawal, D. P. (2009). Global brand's strategies for Ethical Brand Positioning in cross-cultural environment: an Indian context. International Journal of Business and Globalisation3(4), 374-400. Indexed in Inderscience


Framework of ethical brand positioning: A case study of anchor. 

Sagar, M., Singh, D., & Agrawal, D. P. (2006). Framework of ethical brand positioning: A case study of anchor. Journal of management research6(2), 72. . Indexed in i-scholar


RESEARCH- IN ACTION


Slide05.jpg

BOOKS


Mahim Sagar, Amit Mehndiratta, Smita Kashiramka, Amlendu Dubey, Charru Hasti , “Todaraisingh study: Looking at health through women’s eyes” , Invincible ,2019





Mahim Sagar,  Prem Vrat,  Saboohi Nasim,  Manoj Sharma(Ed.)  "Flexibility with Business Excellence in Knowledge Economy", GIFT Publishing, 2008.


Mahim Sagar,  "Marketing Lifestyle Brands:  Indian Case Studies",  2007.


Mahim Sagar, “Proceedings of Conference on Brand Management (CBM-2016)”, Emerald Group Publishing (India) Private Limited, 2016


Mahim Sagar, “Proceedings of International Conference on Telecommunication Technology & Management (ICTTM 2015)”, Emerald Group Publishing (India) Private Limited, 2015


Mahim Sagar, “Proceedings of 7th International Conference on Contemporary Business 2014 (ICCB 2014), Springer


Mahim Sagar, “Proceedings of International Conference on Research in Marketing (ICRM 2013)”, 2013


 Mahim Sagar, “Proceedings of 6th International Conference on Contemporary Business 2012 (ICCB 2012)