PROF. MAHIM SAGAR
PROFESSOR OF MARKETING | IIT DELHI
I am a Professor of Marketing in the Department of Management Studies at the Indian Institute of Technology Delhi. My teaching and research interests include brand management, consumer- and community-driven marketing, digital marketing, marketing of public goods and services, ethical branding, social and not-for-profit marketing, product management, and business models.
My work examines how marketing and branding can create value for consumers, organisations, communities, and society. I teach MBA, doctoral, undergraduate, and executive-education participants and collaborate with academic institutions, industry, and public-sector organisations.
Featured Programme
EXECUTIVE PROGRAMME IN BRAND MANAGEMENT
Build Iconic Brands. Lead with Strategy.
Join the upcoming Batch 05 of the Executive Programme in Brand Management, offered by the Continuing Education Programme, IIT Delhi.
Designed for professionals, entrepreneurs, academicians and aspiring brand leaders, the programme combines core brand-management frameworks with contemporary applications in consumer insights, digital branding, integrated communication, artificial intelligence, brand innovation and strategic brand leadership.
The live online programme includes lectures, real-world case studies, tutorials, industry interactions and a capstone project, providing an applied and industry-oriented learning experience.