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I am Professor at IIT Delhi in the area of Marketing. We are working in the area of Consumer Based & Community drive Marketing/Branding of Public & Private goods/ service.While developing these research agendas, we have focused on mult- iple streams like Marketing /Branding of Public goods /service  and the challenges encountered in Marketing Public Policy, Ethi- cal Branding, Not for Profit Marketing, Social Marketing, and Pro- duct Management & Business Models.

These researches are done in varied domains like IT, Telecom, Health, FMCG & Public Policy by using inductive and deductive protocols


I am looking for Post Doctoral Fellows, Research Associates & Research Assistants who have inclination to research in the area of Marketing especially Not-for-Profit Marketing.

To Get in Touch with me , please visit the Contact page in the website.