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I am a Faculty at IIT Delhi. My students and I are working on topics like Consumer Based & Community driven Marketing/Branding of Public & Private goods/ services. While developing these research agendas, we have focused on multiple streams like Marketing/Branding of Public goods/ service and the challenges encountered in Marketing Public Policy and Ethical Branding.

We are also analysing and researching on Consumer Centric Issues of Awareness, Dissonance and Loyalty and challenges of Product Management & Business Models.

These researches are done in varied domains like IT, Telecom, Health, FMCG & Public Policy by using inductive and deductive protocols.