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Research idea:" Winstock: Losing the battle"
Research idea:" Factors Affecting Customer Loyalty in Cloud Computing: A Customer Defection- Centric View to Develop a Void-in Customer Loyalty Amplification Model "
Research idea:"Factors affecting consumer purchase decision of laptops"
Research idea:"Ethical Positioning Index (EPI): An Innovative Tool for Differential Brand Positioning"
Research idea:"Positioning Brand on Values: A Case of Peter England"
Research idea:"Consumer awareness index:An innovative tool for measuring consumer awareness"
Research idea: “Spectrum Auctioning and Licensing in Telecom industry".
Research idea:"Evolving Marketing Warfare - Rise of Indirect Ambush Marketing".
Research idea:”Response to Request for Proposals in IT Industry: Critical Success Factors"
Research idea:"Consumer Awareness in Telecom Industry: Select Issues "
Research idea:"Sales Promotion Efficacy: Customer Centric Approach".
Research idea:"Integrated risk management in agriculture: an inductive research "