OUR SPONSORING PARTNERS

About the Workshop

From Engagement to Evidence: Design to Engage & Measure to Learn

Gain Research & Industry Insights on communication design & efficacy

The Expert workshop on Communication Design and Efficacy for Public and Consumer Engagement is bringing together leading domain experts from top-ranked academia and Industry to interact and share expert knowledge on effective communication strategies and frameworks for engaging target audiences.

In today's increasingly complex communication landscape, organizations face unprecedented challenges in capturing attention, building meaningful connections, and driving sustainable change. This workshop addresses these challenges head-on by combining rigorous research insights with proven industry practices. . Alongside these academic experts, multi-sectoral industry professionals will share their experiences and learnings from identification through to overcoming ground challenges in driving engagement through effective communication.

Themes In Focus

Communication Design for Public and Consumer Engagement

Strategic Communication for Public Engagement

Innovations in Communication

Integrated Marketing Planning and Communication Technologies (IMPACT)

Marketing Goals, Ideas, and Causes

Communication Funnel and Efficacy Framework

Measuring Communication Efficacy and Consumer Engagement

Meet Our Distinguished Speakers

Will be up soon!

Esteemed Audience Includes-

• Senior & Middle Managers  & Administrators in Corporates, Government Organizations & PSUs

• Companies’ Founders and CEOs

• Communication Professionals, Marketing and Publicity Agencies

• Crisis Communication Experts

• Media Strategists

• Researchers